LinkedIn Business
Track LinkedIn ad spend, campaign performance, and company page engagement month-to-date from your iPhone home screen.
Ad Spend and Campaign Metrics
The All Campaigns module gives you a month-to-date rollup across your entire LinkedIn ad account: spend, impressions, clicks, landing page clicks, and conversions, alongside efficiency rates including CTR, CPC, CPM, and CPA. The per-campaign module breaks those same figures down by individual campaign and adds post-click and post-view conversion splits, so you can see which campaign is driving results versus inflating view counts. Spend, impressions, clicks, and conversions each include trend charts, making budget pacing visible at a glance without opening Campaign Manager. Efficiency metrics like CPA and CPC sit alongside volume numbers so over- or under-performing campaigns are easy to identify.
Organic Page Metrics
The Company Engagement module tracks what happens outside your paid spend. Month-to-date organic impressions, unique impressions, clicks, likes, comments, and shares roll up into a single engagement rate (interactions divided by impressions). Page traffic is covered through total and unique page views. Follower gain is split between organic and paid, which matters when you are running follower campaigns alongside organic content and need to know which is actually building your audience. Total follower count rounds out the module as a running total.
Month-to-Date Framing
Every number resets at the start of the UTC calendar month and accumulates through today. That window matches how most LinkedIn advertising budgets are structured, so the spend figure on your widget is directly comparable to your monthly budget target without any manual calculation. Fetched data is retained for 30 days, so recent history is available even when you are offline.
How to connect LinkedIn Business to PulseKit
Connect your LinkedIn Business account to PulseKit
Security
How we protect your credentials
PulseKit connects to LinkedIn using OAuth. You authenticate on LinkedIn's own login page, LinkedIn returns a short-lived access token to our TLS callback, and you never type a password into PulseKit. Tokens are stored server-side scoped to this device. We ask for the minimum scopes needed and never share them with another device or another app. Refreshes happen automatically without you re-entering credentials, and tapping disconnect inside PulseKit deletes the token immediately so this device can no longer reach LinkedIn.
What you can track
Pick the metrics you care about and pin them as widgets.
Company Engagement (MTD)
Month-to-date organic engagement, page traffic, and follower metrics for a company page (UTC month-to-date).
- 74Impressions
- 35Unique Impressions
- 11Clicks
- 94Likes
- 96Comments
- 54Shares
- 15Engagement Rate
- 15Page Views
- 18Unique Page Views
- 73Follower Gain
- 71Paid Follower Gain
- 13Followers
Numbers shown are illustrative — your widgets show your live data.
Who uses this
- Performance marketers
You set a monthly LinkedIn ad budget and need to know whether spend is pacing correctly before the month closes. PulseKit surfaces total spend, CPA, and CTR month-to-date on your home screen so you catch an overspending campaign or a drop in conversion rate the same day it happens, not at end-of-month review.
- Social media managers
Keeping a LinkedIn company page active means knowing whether your content is resonating. The Company Engagement module puts organic engagement rate, impressions, and follower gain on your lock screen so you can gauge content performance without logging into LinkedIn every morning.
- Demand gen managers
B2B campaigns on LinkedIn are often judged by cost-per-conversion and total conversion volume. Tracking per-campaign CPA and post-click versus post-view conversions from a widget lets you spot which campaigns are hitting targets and reallocate budget before the month ends.
- Founders
When you are responsible for both the ad budget and the brand, you need paid and organic signals in one place. A single widget showing ad spend alongside organic follower gain and page views tells you whether your LinkedIn presence is growing efficiently without switching between Campaign Manager and Page Analytics.
FAQs
What metrics does the LinkedIn Business integration track?
The integration covers three areas: aggregate ad account performance (spend, impressions, clicks, conversions, CTR, CPC, CPM, CPA), per-campaign performance (the same metrics plus post-click and post-view conversion splits), and company page engagement (organic impressions, clicks, likes, comments, shares, engagement rate, page views, follower gain, and total followers). All metrics are month-to-date.
Can I track individual campaigns separately from all campaigns?
Yes. The All Campaigns module rolls up your entire ad account into a single set of month-to-date numbers. The Campaign Performance module lets you select a specific campaign and see its own spend, impressions, clicks, conversions, CTR, CPC, and CPA, as well as post-click and post-view conversion breakdowns.
How often does the data update?
PulseKit fetches LinkedIn data on demand each time your widget refreshes. The most recently fetched data is cached and retained for up to 30 days. Refresh frequency is controlled by iOS widget scheduling, which typically prioritizes widgets that are actively viewed on the home screen over those on secondary pages.
Does PulseKit store my LinkedIn password?
No. PulseKit connects via OAuth, so you authenticate directly on LinkedIn's own login page. LinkedIn issues a short-lived access token over a TLS-secured callback, and that token is stored server-side scoped to your device. Your LinkedIn password is never entered into or stored by PulseKit.
Can I monitor more than one LinkedIn company page?
You can add multiple Company Engagement widgets to your home screen, each configured to a different LinkedIn organization. Any company page your LinkedIn account has admin or analyst access to will appear in the organization selector during widget setup. Each widget tracks its chosen page independently.
What is included in the engagement rate calculation?
Engagement rate is calculated as (clicks + likes + comments + shares) divided by impressions, based on organic post activity month-to-date. It is a single percentage that gives you a quick read on how your audience is interacting with content across all company page posts in the current month.
What is the difference between post-click and post-view conversions?
Post-click conversions are attributed to users who clicked an ad before converting. Post-view conversions are attributed to users who saw the ad but did not click, then converted later. LinkedIn tracks both and PulseKit surfaces them separately in the Campaign Performance module so you can evaluate how much of your conversion volume is intent-driven versus impression-driven.
Add LinkedIn Business widgets to your iPhone
Install PulseKit, paste your credentials, pick a widget.